creating culture. walking on AiR.

August 10th, 2009

I have been privileged to be involved in the creation of Boise’s first artist in residence program.  What started as a private/public opportunity between 8th Street Marketplace and the City of Boise has blossomed into a program that continues to evolve and grow, with other Boise-area landlords getting excited about offering residencies.  We are lucky to have been supported by local television media, and our print sponsor, Idaho Arts Quarterly/Boise Weekly.

I continue to be “inspired by the inspired” during this strange and evolutionary time in world and US history.  We have our first black president.  We are in the midst of a global temperature crisis and a global financial crisis.  We’re still at war.  And yet, on a much more personal level day to day, I experience much less of this and much more a view of people and businesses who are taking this opportunity to better themselves, to listen harder to people they may have overlooked, to take a risk on things that may net magnificent results because it aligns with this time of change.

Not the least of these examples is something I have observed watching the creative class.  Just in our 8th Street AiR program, I have seen an installation/visual artist and a choreographer move on to career changing collegiate teaching positions, another visual artist accomplish placement in shows in Hong Kong and Portland, and a theatre troupe supporting local writers in the Boise community.

Another painter is showing her large scale work at local coffee shops and continues to produce beautiful work.   A poet permanently changed the Boise public’s impression of creative writing with about 40 people crammed into a small room “library circle style” to watch a humorous and dramatic live reading.   And a portrait artist discovered a whole new vein of creativity and endeavors to paint a portrait on a motorcycle for a live audience.

I have watched people’s faces change visibly as they take in a piece of work they don’t completely understand, and through their dialogue with the artist, watched them leave their visit to AiR with little spring in their step, their shoulders a little lower, a visible release from the “daily grind” of life.  It’s amazing how many visitors to AiR simply want to talk about their own creative pursuits, share them with the artists, and get feedback about how to step out on their own limb and actualize their own creativity.

I am not convinced that this joining together would be as common if it weren’t for where we are during this time in history.  I am grateful to be part of this time and this transition, and I look forward to seeing Boise’s support of artist in residence programs expand into something large enough to reach a layer deeper and inspire a whole new potential.

Creating culture.

Walking on AiR.

wine tips: a top ten

July 28th, 2009

Recently, a friend shared an article with me which gave the “shoulds and should nots” for wine lovers.   I have been spending a lot of time developing new business in the wine industry and each day I learn something new.  I am fascinated with the process of marketing a great bottle of wine/or a winery and have experienced ways that the right demographics, brand perspective, and communications mix can be really effective for wine entities from distributors to state boards, from sommeliers to wine makers to wine brokers, and from experts to novices.

It is such a cool little microcosm, and with great fringe benefits!  Wine, wine and more wine!

I did my own little poll and got some interesting responses from my crew about the do’s and don’ts when drinking wine.  Their feedback is here, combined with some of my thoughts.

1. Don’t wear white when drinking red wine. Pre-plan for disaster so that you won’t ruin your social experience if you spill or are spilled on.  If you do spill on white cotton, soak it in club soda for a couple of hours.  I have heard that pouring boiling water over stretched material works, or I have had success putting LOTS of kosher salt on the blotted stain and leaving overnight.  I recently had luck with diluted white vinegar and Dreft stain remover.  Wine Away! stain remover does genuinely work as well.

2. Refrain from bashing the box.  Good wine might come in surprising packages (it also might not). Don’t judge a book by it’s cover, open it up and have a sip.  Bottle, box, beautiful label or plain one, good stuff can be hiding behind a plain package, and awful wine sometimes has a beautiful label.

3.  Hydrate as you dehydrate. One glass of water to one glass of wine keeps everything on an even keel.  I also like drinking a glass of Emergen-C and taking my multi-vitamin before I go to bed for additional hangover prevention.

4.  Don’t be afraid to try something new. Try a varietal you are unfamiliar with or test a bottle from a country you know nothing about.  Wine holds the secrets to a country’s land and history and even if you don’t love the wine, the experience is fascinating.

5.  Don’t feel like you’re alone.  Befriend a sommelier, a wine commissioner, a server, a broker, or a wine shop owner. Their information and perspective can be a gold mine to set you on the right path.  Professionals are professional because they love it.  Utilize their expertise, they often like to teach someone something new.

6.  If you don’t like a wine, try it again with some small piece of food. Typically fat will even out tannins and acidity.  If you try the wine again with a piece of aged cheese and it is ready to drink, the taste will be transformed.  If you try it again and all of the things you didn’t like about the wine don’t change, move on!

7.  If you are a red wine fan, drink white next time and vice versa. It’s like a singer practicing outside their range, it enhances your palate for the wines you really love and ensures you have something to talk about with everyone who drinks wine.  Inevitably you will stumble upon something new that you like.

8.  Connect your wine drinking experience to location. Learn something about the specific place where your favorite wine du jour hails from.  Research the ‘carbon footprint’ of the wine you love and try to support wine culture close to you (we West Coast Americans are lucky!).

9.  Collect your wine corks. They are infinitely helpful – dulling sharp objects for camping and picnics, serving as playthings for kids, a natural creative activity for kids and adults like (make a corkboard for the kitchen!) and they are always helpful if you lose the cork to an open bottle and need a new seal.  It is also cool to look back at your corks and remember the experience.  For special ones, I write the date and occasion on it in fine tipped permanent pen.

10.  If you don’t like it, DUMP IT. It doesn’t matter who says it is good or how much it costs, if you hate it, dump it like a bad habit or a bad relationship.  Move on.  Wine is like a date and time is precious.  Drink what tastes good to you, share it with friends and combine it with great, fresh food.

a toast to niche marketing.

June 11th, 2009

Call it serendipity, kismet, or insert your favorite adjective to describe a fortunate melding of elements and people creating a beautiful opportunity.

Whatever you call it, it is happening to me with a wonderful merge of market timing, a niche market, and my personal passion for WINE.

Upon some intensive and targeted research, I recently discovered a pronounced gap between typical marketing, branding and advertising offerings and what the wine industry needs.   Add that to potential communication breakdowns between wineries, state and regional boards/commissions, local government, distributors, and brokers, leading to confusion for the most important people in the mix, the consumers.

Is it any wonder that the wine industry is considered “intimidating”?  In general there is a pretty simple problem centering around a need for excellent communication, consistent and progressive marketing and advertising, and above all a communication conduit that understands and loves wine.  And the consumer audience is changing – dramatically.

Let’s consider a few recent statistics that show wine industry growth and a shift in target audience in the US:

+ In 2008 the US passed France and Italy in overall wine consumed ($20B spent on wine)

+ Two biggest growth populations in wine drinking world are women and millennials

+ Women purchase 55% of wine consumed in US and consume 60% of it themselves

+ Millennials (age 21-29) make up 38% of the core wine drinking population

+ 70% of the purchase decisions for wine are made in the aisle while shopping

+ Well done point of sale (POS) marketing materials increase purchase probability by 30%

+ 85% of millennial wine drinkers will try a label or brand they have never had before

So now market research includes beautiful wine tastings during business hours.  How lucky am I?  I recently attended an incredible portfolio tasting and wanted to share some of the highlights.  I hope you take the time to enjoy some of these wines as well.

+ Abeja Wines – Gorgeous wines and a beautiful B&B facility nestled in Walla Walla.  We’ll be staying there next time we visit.  The Syrah was spectacular.

+ Adelsheim – I didn’t get to taste all the way through, but if the rest of their wines are as good as their Rose…wow.   Tastes exactly like a summertime version of a fantastic Oregon Pinot Noir, with delicate floral flavors and wonderful structure.  A very unique treatment on a trendy varietal. Out of Newberg, Oregon you can easily stop at this winery on a trip to the Oregon Coast.

+ Andrew Will -  There was nothing in the Andrew Will lineup that I didn’t like, but the Champoux Vineyard blend was really special (57% cab sauv, 35 cab franc, 8% merlot).  This little winery makes it’s home on the quiet Vashon Island in Seattle area.

+ SYZYGY – A fantastic brand and a goregous tasting room in Walla Walla, with walls covered in original artwork that makes you feel more like you are in a gallery than a tasting space.  I like everything I taste from SYZYGY (which means ‘unity’) as well, but especially his very special 2005 Saros blend.

+ Tenuta Curezza Prine Salento - Just “Prine” for short, and just DELICIOUS.  This is a new release from Nicola Biscardo Selections/Conexport VIP, a 2008 vintage, and it is just making it’s way to the US now.  On arrival, it will retail for under $13 and I am buying a case, seriously.  A perfect balance of structure, Northern Italian winemaking subtlties and delicious ripe fruit from Southern Italy, I like this as much as a $60 Amarone, or an $70 Brunello.

As I continue to build my clientele in the wine industry, I will be excited to continue to share my favorite bottles and varietals and some fun food pairings and tasting notes.

Let me raise a glass and make a toast to good wine!  Salute!  Cheers!  Prost!  Slainte!

mio vino tv: wine as common ground

May 20th, 2009

Mio Vino TV was the very first project of Adrian + Sabine!  Before the company even really took form or had an official name.  Proof that good things come to those who wait and some of the best projects really do take some time and imagination.

Picture this:  no matter where in the world you live, with a very limited amount of cash and a little imagination, you can “travel” to Italy and the greatest emerging and historical regions of the world, learning about their cultures via one common thread – WINE.  Wine is history, it is story, it is one of the characters in Mio Vino TV.  And our vision allows for a retail solution that lets even the most remote viewer experience the tastes of a certain episode by offering them the ability to purchase the food and wine featured before the show airs.

Sit back and relax and take in a little taste of what host Nicola Biscardo has to offer.  His demo reel was filmed in an emerging wine region in Idaho, but the essence of how he can soften the experience of wine are obvious even in this out of context example.  He has that immeasurable something, that…… hmmm…… how do you say “je ne se qua” in Italian?  “Certo no so che”?

We’ve been passing this demo reel around and getting some really positive responses!  So far our opportunities range from discussions with a screenwriter and producers in LA to connections to some producers with Travel Channel who hail from the East Coast.  By degrees of separation and with a lot of support from close friends we forge ahead and plan for success!

Occasionally (not often) you happen upon a project that strikes a chord with just about everybody.  This is one of those projects.   I am convinced that we are hovering on the precipice and that Mio Vino TV is about ready to really take flight.

I hope that Nicola is ready for the onslaught.  As the public face of Mio Vino, his life is about to change dramatically.

Get your chilled bottle of Prosecco out of the fridge, pop the cork and raise a toast…

… to Mio Vino TV!  Salute!

Twitter Updates for 2009-05-18

May 18th, 2009

Twitter Weekly Updates for 2009-05-17

May 17th, 2009
  • RT @8thStreetTweet – Half price Mocha Monday at Cole Marr. Get some! #
  • @shanpaterson thanks, shannon! we made the edits you suggested and i will post final on you tube tonight! in reply to shanpaterson #
  • @scott_nicholson thx, scott! nice comment on IBR online, that was funny! in reply to scott_nicholson #
  • evening art/wine/food market needs a new home. actively researching neighborhoods. bown crossing sounds like fun – any ideas? #
  • @shanpaterson we went to that cinder tasting last yr – i am looking for a place to hold a full on “evening market/street fair” concept. in reply to shanpaterson #
  • IMDB pro – feels like you have the insider’s scoop! Not really true, since anyone can buy a subscription. #
  • @MikeBoss Good point @MikeBoss and @scott_nicholson. Let’s call you both funny/engaging (HINT: “engaging” for your role models, MB) in reply to MikeBoss #
  • Does anyone know who owns the Pioneer Bldg in Boise, and how I can get in touch? #
  • Yee-haw! Mio Vino’s debut. http://bit.ly/pSZ2i #miovino #
  • anyone else struggling with gmail right now? #
  • @jglerum Interesting. I can get mine on BBerry but not online. And Google seems to be struggling too. in reply to jglerum #
  • RT @DanielPink: Marketplace commentary says smart young people are heading for careers in design.http://bit.ly/YdVWX (HT: Raj Patel) #
  • RT @Daniel Pink: Marketplace commentary says smart young people are heading for careers in design..http://bit.ly/YdVWX (HT: Raj Patel) #
  • RT @stejules: TEDTalks Go Global Via New Online Translation Service http://tinyurl.com/ob54×4 #
  • @pcarew A new industry for @GOSPAD! Upcycled #SwineFlu enclosures, in collaboration w/ @ryanlascano. HIPPA compliant due to soundproofing. in reply to pcarew #
  • @ryanlascano @GOSPAD – Every office and every hospital will want them. Perf merge of arts/healthcare. HUGE. When do we get started?? :) #
  • you know you need a vacay when your internet connection goes down and you feel relief resulting from the forced break! #
  • @brharrison Wow. Not a ringing endorsement, but funny nonetheless. in reply to brharrison #
  • @Urban_Lindsay wish BOI was more on top of it. PDX seems to have done a great job staying ahead, SEA not as much. in reply to Urban_Lindsay #
  • @brharrison Smart you for staying away until you get the @ryanlascano and @GOSPAD “Urban Shield”. in reply to brharrison #
  • RT @hybridanime49 : 14 Great things your iPhone or BBerry can do. http://bit.ly/q1eOq #
  • Still so excited (and wish I could be drinking Italian wine all day long to celebrate) ….. Mio Vino TV on You Tube! http://bit.ly/G2uOT #
  • #Follow Friday: @miovinotv, @8thStreetTweet, @tmnidaho1, @schaus, @JanetATHP, @waWineNews, @shanpaterson #
  • Checking the Mio Vino clip – 66 views and moving up! Great comment from Hong Kong as well :) http://bit.ly/VysrI #
  • #Follow Friday: @daveredford, @pcarew, @jamie_cooper, @ryanlascano, @GOSPAD #
  • @GOSPAD Sounds good! Let’s talk! :) in reply to GOSPAD #
  • @GOSPAD Much deserved, amazing work @balihoo! So many cool applications for your work at this time. Wheels in motion. in reply to GOSPAD #
  • #follow friday: @besidesdaniel because they play the glockenspiel! #
  • @pcarew Wow. Not a good way to round out the week! You don’t see a lot of that in DT Boise, either….. in reply to pcarew #
  • Peacing-out for the day, heading to store to buy some supplies for my Build Your Own Cupcake bar at the family bday BBQ tomorrow. Delish. #
  • @pcarew Fair enough. I forgot my cell phone today and couldn’t wait longer than an hour to go retrieve it. Sick, sick, sick! in reply to pcarew #

Twitter Weekly Updates for 2009-05-17

May 17th, 2009
  • RT @8thStreetTweet – Half price Mocha Monday at Cole Marr. Get some! #
  • @shanpaterson thanks, shannon! we made the edits you suggested and i will post final on you tube tonight! in reply to shanpaterson #
  • @scott_nicholson thx, scott! nice comment on IBR online, that was funny! in reply to scott_nicholson #
  • evening art/wine/food market needs a new home. actively researching neighborhoods. bown crossing sounds like fun – any ideas? #
  • @shanpaterson we went to that cinder tasting last yr – i am looking for a place to hold a full on “evening market/street fair” concept. in reply to shanpaterson #
  • IMDB pro – feels like you have the insider’s scoop! Not really true, since anyone can buy a subscription. #
  • @MikeBoss Good point @MikeBoss and @scott_nicholson. Let’s call you both funny/engaging (HINT: “engaging” for your role models, MB) in reply to MikeBoss #
  • Does anyone know who owns the Pioneer Bldg in Boise, and how I can get in touch? #
  • Yee-haw! Mio Vino’s debut. http://bit.ly/pSZ2i #miovino #
  • anyone else struggling with gmail right now? #
  • @jglerum Interesting. I can get mine on BBerry but not online. And Google seems to be struggling too. in reply to jglerum #
  • RT @DanielPink: Marketplace commentary says smart young people are heading for careers in design.http://bit.ly/YdVWX (HT: Raj Patel) #
  • RT @Daniel Pink: Marketplace commentary says smart young people are heading for careers in design..http://bit.ly/YdVWX (HT: Raj Patel) #
  • RT @stejules: TEDTalks Go Global Via New Online Translation Service http://tinyurl.com/ob54×4 #
  • @pcarew A new industry for @GOSPAD! Upcycled #SwineFlu enclosures, in collaboration w/ @ryanlascano. HIPPA compliant due to soundproofing. in reply to pcarew #
  • @ryanlascano @GOSPAD – Every office and every hospital will want them. Perf merge of arts/healthcare. HUGE. When do we get started?? :) #
  • you know you need a vacay when your internet connection goes down and you feel relief resulting from the forced break! #
  • @brharrison Wow. Not a ringing endorsement, but funny nonetheless. in reply to brharrison #
  • @Urban_Lindsay wish BOI was more on top of it. PDX seems to have done a great job staying ahead, SEA not as much. in reply to Urban_Lindsay #
  • @brharrison Smart you for staying away until you get the @ryanlascano and @GOSPAD “Urban Shield”. in reply to brharrison #
  • RT @hybridanime49 : 14 Great things your iPhone or BBerry can do. http://bit.ly/q1eOq #
  • Still so excited (and wish I could be drinking Italian wine all day long to celebrate) ….. Mio Vino TV on You Tube! http://bit.ly/G2uOT #
  • #Follow Friday: @miovinotv, @8thStreetTweet, @tmnidaho1, @schaus, @JanetATHP, @waWineNews, @shanpaterson #
  • Checking the Mio Vino clip – 66 views and moving up! Great comment from Hong Kong as well :) http://bit.ly/VysrI #
  • #Follow Friday: @daveredford, @pcarew, @jamie_cooper, @ryanlascano, @GOSPAD #
  • @GOSPAD Sounds good! Let’s talk! :) in reply to GOSPAD #
  • @GOSPAD Much deserved, amazing work @balihoo! So many cool applications for your work at this time. Wheels in motion. in reply to GOSPAD #
  • #follow friday: @besidesdaniel because they play the glockenspiel! #
  • @pcarew Wow. Not a good way to round out the week! You don’t see a lot of that in DT Boise, either….. in reply to pcarew #
  • Peacing-out for the day, heading to store to buy some supplies for my Build Your Own Cupcake bar at the family bday BBQ tomorrow. Delish. #
  • @pcarew Fair enough. I forgot my cell phone today and couldn’t wait longer than an hour to go retrieve it. Sick, sick, sick! in reply to pcarew #

Twitter Updates for 2009-05-16

May 16th, 2009
  • @pcarew Wow. Not a good way to round out the week! You don’t see a lot of that in DT Boise, either….. in reply to pcarew #
  • Peacing-out for the day, heading to store to buy some supplies for my Build Your Own Cupcake bar at the family bday BBQ tomorrow. Delish. #
  • @pcarew Fair enough. I forgot my cell phone today and couldn’t wait longer than an hour to go retrieve it. Sick, sick, sick! in reply to pcarew #

Twitter Updates for 2009-05-15

May 15th, 2009

Twitter Updates for 2009-05-14

May 14th, 2009
  • Yee-haw! Mio Vino’s debut. http://bit.ly/pSZ2i #miovino #
  • anyone else struggling with gmail right now? #
  • @jglerum Interesting. I can get mine on BBerry but not online. And Google seems to be struggling too. in reply to jglerum #
  • RT @DanielPink: Marketplace commentary says smart young people are heading for careers in design.http://bit.ly/YdVWX (HT: Raj Patel) #
  • RT @Daniel Pink: Marketplace commentary says smart young people are heading for careers in design..http://bit.ly/YdVWX (HT: Raj Patel) #
  • RT @stejules: TEDTalks Go Global Via New Online Translation Service http://tinyurl.com/ob54×4 #
  • @pcarew A new industry for @GOSPAD! Upcycled #SwineFlu enclosures, in collaboration w/ @ryanlascano. HIPPA compliant due to soundproofing. in reply to pcarew #
  • @ryanlascano @GOSPAD – Every office and every hospital will want them. Perf merge of arts/healthcare. HUGE. When do we get started?? :) #
  • you know you need a vacay when your internet connection goes down and you feel relief resulting from the forced break! #
  • @brharrison Wow. Not a ringing endorsement, but funny nonetheless. in reply to brharrison #
  • @Urban_Lindsay wish BOI was more on top of it. PDX seems to have done a great job staying ahead, SEA not as much. in reply to Urban_Lindsay #
  • @brharrison Smart you for staying away until you get the @ryanlascano and @GOSPAD “Urban Shield”. in reply to brharrison #
  • RT @hybridanime49 : 14 Great things your iPhone or BBerry can do. http://bit.ly/q1eOq #
  • Still so excited (and wish I could be drinking Italian wine all day long to celebrate) ….. Mio Vino TV on You Tube! http://bit.ly/G2uOT #